OA Business Models: SWOTs

Open Access Business Models for Monographs: SWOT workshops

In March 2015, we ran a series of workshops in which publishers, researchers and librarians were asked to discuss and identify the strengths, weaknesses, opportunities and threats (SWOT) of a range of business models for OA monographs. The workshops are a key element of the OAPEN-UK project. When the project started in 2010 there was little activity taking place in the area of OA monographs, let alone actual testing of business models. Over the last four years we have been examining the attitudes and perceptions of different stakeholders in the UK scholarly community towards OA monographs and it is clear (as echoed in the recent HEFCE report) that ‘understanding the opportunities and barriers to delivering open access for monographs, and the merits and drawbacks of various models that are emerging for doing so’ is critical to future adoption of business models. We can already see from OAPEN-UK research that it is unlikely that a single business model will exist due to the plethora of attitudes and the complexity of the market. So it is important to delve into the attitudes and perceptions of three main stakeholder groups (librarians / institutions, researchers as both readers and authors, and publishers) towards the various business models for OA monographs in order to build a clearer picture of which models are likely to be more acceptable and achievable.

In this section you will find:

We hope that this information will be of use to a wide range of stakeholders interested in exploring business models to support OA monograph publishing in the arts, humanities and social sciences.